Why Awareness Messages Aren’t Enough for Social Media

I found this great quote today about social media messages:

But hear this trick: it won’t be because you gave the message to me in your words. It will be because the experience gave *me* the inspiration to create messaging of my own. It might be what you intended, but it might not. And it’ll never, ever be because you scripted it, or told me what to think. It’ll be because you gave me something worth talking about.Why Messages Aren’t Enough, Apr 2009

You should read the whole article. Amber Nashlund lays out an excellent argument on why simple awareness is not enough as a goal in your social media campaign. That awareness needs to be translated into experiences that your audience can relate to and/or wish to experience.

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How Social Media gets bloggers out of their pajamas

Pajama Blogger

Pajama Blogger

Tweetups, Meetups, conferences and twittered invites are opening up the doors to pajama bloggers. Blogging in one’s pajamas is a stereotype, but like most stereotypes it is grounded in at least some element of truth.  I like my pajamas and I am quite comfortable blogging in them, but there is something missing when we live our lives behind a computer screen. The explosion in social media offers a bridge  for bloggers to interact in meaningful ways both on and offline.

I acknowledge that I am probably more prone to hiding behind the computer monitor than many, due to a physical disability. Living with MS has eroded my confidence in the physical world, so I do most of my interacting with the virtual world.  But, I am not alone. Yesterday morning, Liz Strauss posted about pursuing dreams and visible authenticity, using Susan Boyle’s audition video for Got Talent? as incentive to  look beyond. My comment  sparked a lively discussion on her blog and on Twitter about how  a lack of self confidence can imprison us and how little steps can free us to show ourselves with our authority and integrity.

Attending a tweetup can be one of those little steps.  Tweetups can be spontaneous or planned in advance.  A spontaneous tweetup occurs when someone tweets “hey I am downtown and hungry, who wants to join me for lunch?”  Take the opportunity to eat your lunch somewhere other than in front of your computer today. Tweet ups can be fun, they can be educational, they can help you make connections and they can inspire you with new ideas for your blog posts. Tonight, I will be attending a scheduled tweetup with Social Media Club Seattle and SEOMoz at a local brewpub. The conversations around the tables may be about social media and search engine optimization  but I already know that @simchabe and I are going to be talking about wine and FareStart.org because we initiated that conversation on Twitter.

Participating in social media exposes you to other opportunities to connect. In the Blogging Basics class, I have my students read Eugene Cho’s post on why he blogs. This session in particular the students have been interested in his work so I decided to follow him on Twitter. His tweets about Jesus wanting to dine with us, piqued my interest. The Easter service was at a school to accomodate the crowd so I knew it would be accessible, so I decided to attend. I often feel isolated because walker + service dog = seating in the back, out of the way. But, here people escorted me thru a shortcut door, made sure that I was settled and retrieved a program for me. Although we had not met, Eugene made a point to greet me. During Communion, the sacraments were brought to me. I had several invitations to stay and enjoy the communal feast afterwards, even though I was too tired to stay. Now you might expect that in a church setting, but just because you expect something doesn’t mean you will get it. But, by following twitter updates and blogs about a person or organization you can get a pretty good sense of what you might be getting into before you venture forth.

I will be attending SOBCon 09 this year. Traveling to Chicago for a convention is a big deal for me and I definitely have some anxiety. I used to speak present at state and national conventions but that was a long time ago, I communicate via computer now not lecterns. But through Pathable, LinkedIn, Twitter and their blogs I already “know” some of the people. I have a roommate that met via Twitter that is not only sharing the expenses with me but has also volunteered dog walking and support for my service dog. My students raised the money for me to attend this conference via my blog and their own blog posts.  I will be going there in person to bring back the information to them via my blog and lessons. I might be blogging about SOBCon 09 in my pajamas, but more likely live from the conference.

How was social media gotten you out of your pajamas?

How often do you blog in your pajamas?

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Don’t click on that link: Stalk Daily Twitter worm

UPDATE: Twitter has confirmed that they have blocked the hole that allowed the StalkDaily worm to invade Twitter. For a comprehensive explanation of this worm and remedy, please read the explanation at Mashable.

Have you seen all of the links today for the new, improved and oh so much better Twitter? Don’t click on that link! Visiting the stalkdaily.com site will infect your Twitter account. This worm works by sending out tweets about the better Twitter from YOUR account automatically.

Twitter is aware of the problem and is working on it.  Here are some things you can do it help.

  1. Make sure that you are not infected.
    1. Check your profile and make sure there are no scripts in any of the form fields. Some people have reported a strange script in their Location.
    2. Do a search on your username and stalkdaily to see if any tweets were sent out on your account.
  2. If you are infected, change your password and double check all of the form fields in your profile.Twittercism was one of the first to report this worm, and they detail how to remove the stalkdaily worm.
  3. Spread the word about this worm responsibly. Do NOT put links to the stalkdaily web site in your tweets or blog posts. Your good intentions will back fire when your readers click the link that you so kindly provided!

The good news is that passwords were NOT compromised in this attack.

Live Web site tracking with Woopra Analytics 1.3RC

What is happening on your blog or web site right now? With Woopra Analytics Live view, you can determine who is doing what, where on your website.

Woopra Analytics 1.3RC1 Live View

Woopra Analytics 1.3RC1 Live View

Woopra Analytics Live provides you with a wealth of information about the current activity on your blog.  Even while perusing daily statistics or summary statistics, Woopra keeps you apprised of current visitor activity. The number of live visitors on your site is displayed on the top tab, the top left panel and next to Live in the Menu. As visitors enter or leave your web site, there is a brief  color change to unobtrusively alert you to the change. The Woopra Analytics Live panel is divided into three sections: Geographical Live View, a multi-tab panel below the map shows statistics categorized by features and the right side panel shows statistics by visitors.

Woopra Live map

Woopra Live map

Geographical Live View

The Woopra Geographical Live View illustrates where in the world your current visitors are located as they are viewing your web site or blog. Your visitor’s location is depicted by a dot on the map. Hover your mouse over the dot and the specific  town and country are revealed. Click on the arrow in the top right corner to toggle this map into full screen view.

Woopra Live View Data by Category

Woopra Live Data

Woopra Live Data

Many web site tracking platforms will break down your data by browser, platform, location etc. The exciting part about Woopra is that it also provides that data for the visitors currently on your blog. I hosted a blog carnival for World AIDS Day. Not only did I get to monitor the results over time, but I got to watch my map light up as people from all over the world  checked out the blog carnival. I could watch as they clicked through the different blog carnival topic pages. I could check the Referrers live to see immediately the impact of post in a Blog Catalog discussion or a tweet on Twitter. This allowed me to fine tune my marketing strategy, literally on a minute by minute basis. This was a time sensitive issue, and I needed to be responsive to bring the maximum exposure to World AIDS Day, on World AIDS Day.

The Woopra Live View Data categories include Visitors, Countries, Pages, Referrers, Platforms and Browsers.

The Visitors panel shows the flag from the country that they are viewing from and the Visitor ID. If you have tagged this visitor or this visitor was tagged by leaving a comment on your blog, their tag will appear instead of a numerical visitor ID.

Woopra Live Pages

Woopra Live Pages

The visitor count  for each country is displayed on the Countries panel. The Woopra Countries panel shows the flag for each country that has an active visitor on your blog.

The Woopra Pages panel displays a list of all the pages that are being viewed currently on your web site.  A total visitor count for each page being viewed is displayed in descending order.

The referrer for each active visitor is listed under the Woopra Live Referrer panel. This is the panel that held most of my attention during the World AIDS Day Blog Carnival.

The Platforms panel displays all of the operating system platforms that your current users are utilizing.

Browsers are listed by name and version, in ascending order, in the Woopra Live Browser panel.

Woopra Live View Data by Visitor

Woopra Live Visitor View

Woopra Live Visitor View

The right half of Woopra Analytics Live displays the live data by organized by individual visitor. This treasure trove of information is a marketer’s dream! Whereas on the left side, Woopra organized visitor data by features, on the right, all data is organized by visitor. For each live visitor, you can view Visitor Details, Visitor Navigation, Visitor History and Location on Map. Each of these categories can be hidden or shown by clicking the buttons at the top.

Woopra Analytics displays the following Visitor Details: Browser, Platform, IP address, Country, City, Language, Screen Resolution and current page viewing.

The Visitor Navigation displays the navigation path of this visitor. This path begins with the Referrer and lists all of the pages that the visitor has accessed since this visit began. The time that each page was accessed is listed on the far right. This information is invaluable to monitoring the usability of your web site. With this information, you can make informed decisions about optimizing your site.

Woopra Analytic Live view of Visitor History provides you information about the current visit as well as summary information for this specific visitor. Visitor History data includes: Total number of visits, Total number of pageviews, Average pageviews per visit, Total time spent, Average Time spent per visit and the Original referrer for this visitor’s initial visit to the blog.

The Location on Map feature for Woopra pinpoints the location of this specific visitor on the world map.

Disclaimer: Remember that this is a Release Candidate, not a stable release yet. There are going to be some rough spots. All of the screenshots here were taken on a Windows computer running Vista and using the Woopra 1.3RC. Woopra may look slightly different on your computer.

Woopra Analytics: Referrer and Search Reports

Explore the new Woopra 1.3RC for dynamic blog and web site statistics. Starting with the newly revised Woopra dashboard, continue  your Woopra exploration with analytical reports on Visitors, Systems and Pages. Here, you will explore the analytic reports on Referrer and Search. In addition, we will look at powerful segmentation reports and filters to really dig deep into your data!

Referrer

The Woopra Referrer statistical reports are organized into Overview, Regular Domains, Search Engines, Feedreaders, Email, Social Bookmarks, Social Networks, Media, News and Community.

  • Overview
Woopra Referrers Overview

Woopra Referrers Overview

The Referrer Overview displays a bar graph representing the actual number and percentages of each referrer category. What makes Woopra unique is that it doesn’t just give you statistics about search engines and back links. Woopra also analyzes your email campaigns, your RSS feeds and social networking efforts. The overview panel gives you a quick summary of how your visitors are finding you, including categories that other statistical programs might miss. Do you get more traffic from social networks or social bookmark sites? Are the links on other web sites driving traffic to your site? Check your back link stats to find out.

You can also access this proportional data by clicking on the donut chart icon.

  • Regular Domains
Woopra Domain Referrrers

Woopra Domain Referrrers

This blog post title boasts about drilling down into your statistics. This is where we can start. Open up the Regular Domains panel to see a table listing the domains that had referred visitors to your blog. At first glance it looks similar to the other tables in Woopra but take a closer look. On the left, you see a simple arrow. Click on that arrow and all of the referring pages within that domain will appear in blue. With a simple mouse click, you know not only what percentage of your visitors came from a certain domain, but you also can ascertain which specific pages directed that traffic to your web site.

Click on that specific page with your mouse and the page will open in your default browser.  This allows you to really dig down deep to see where the traffic was generated. Did it come from a comment that you left on someone’s blog? Did it come from a blogroll list? Or maybe the traffic was generated by a review on that page about your product and services?  Based on the origin, you can determine what action, if any that you want to take.

Take a close look at that screenshot, you can click on it to see the full size image. Notice that search.twitter.com is here. You might be thinking that Woopra is confused and it should appear under social networks. Search.twitter.com is unusual in that it is part search engine and part social network. The referrals from this domain aren’t the result of someone seeing a tweet about your blog showing up on their home page. Someone typed in a term and found a tweet with a link to you and clicked on that link. That is more of a search engine behavior, but since it is a hybrid, this domain is showing under Regular Domains. It is worthwhile to look at not only the specific domains referring traffic to you but also the type.

Search Engine Referrers

Search Engine Referrers

  • Search Engines

Woopra will tabulate a grid of the search engines that sent visitors to your site or you can study the donut chart.

  • Feed Readers

The Feed Reader panel answers several questions for web developers and bloggers. Is anyone visiting your blog from the feed of your blog? Which feedreaders are those visitors using? What is the break down, percentage wise, of the feed readers utilized.

  • Email

Are your readers finding your posts via their email? The email panel can help you find out!

  • Social bookmarking
Social Bookmark Referrers

Social Bookmark Referrers

Analyze the data to determine where and what your visitors are social bookmarking about you. This panel has the same cool drill down features as Regular Domains. Select a bookmarking service and click the arrow on the far left. This will  expand to show all of the pages of that service that referred to your web site. This drill down for the bookmarking site shows the specific pages  for that particular social bookmarking service that sent  visitors to your blog.

  • Social Networking

Woopra provides the means to dig deep when it comes to Social Networking referral statistics. This panel is formatted the same as Social Bookmarking and Regular Domains. Go for the overview of which social networks are driving traffic to your site. Then, drill down to see who and where the referrals are coming from. Is it from a discussion at Blog Catalog, the favorites page of one of your Twitter followers or maybe a LinkedIn recommendation? Woopra documented all of those sources for my blog and many others.

  • Media, News and Community

These categories don’t generate referrals to my blogs so I wasn’t able to test these first hand.

Searches

The Woopra Searches reports focus on queries and keywords.

Woopra Search Queries

Woopra Search Queries

  • Queries

The Queries panel shows the actual search phrases your visitors entered in search engines to find your blog or web site.

  • Keywords

The Keywords panel varies f rom the Queries panel.  This panel shows the count of the individual words used in search queries.

Report Filters

We have been exploring the standard analytic reports that Woopra provides, but we can do so  much more.

  • Date Filters
Woopra Date Selector

Woopra Date Selector

In the top right corner, Woopra provides a date selector filter. Filter the results on any of your reports by date. You may choose to inspect your data for Today, Yesterday, Last 7 Days, or Last 30 Days.

  • Content Filters
Filtered Report

Filtered Report

On the bottom of most reports, you will see a Filter box. If I wanted to know how many visits were made to any one of my category pages, I could scan the standard Popular Pages report and pick out the category pages from the resulting grid. That is tedious and time consuming.  Type in the word category into the filter box and the it becomes an easy task to analyze the visits to my category pages.

  • Segmentation Reports
Segmentation Report

Segmentation Report

A Segmentation report  is an analysis based on single segment of your data, like a specific page or query. Go to the Woopra dashboard and right click on a page under My Pages. You will have three options: Visit Page, Check Page Rank (one of the new webmaster tools), and Analysis. Select Analysis and go back to the Analytics section. Now most of the reports have been filtered to apply only to the page that you selected. Find out exactly how many visits have been made to that specific page, which browsers were used, the searches utilized to reach that page etc.

You can also create segmentation reports on the Referrers on your dashboard by right clicking on the one that you want to study in more depth.  When you right click on a Referrer on the Dashboard, your options are: Visit Page, Check Page Rank, Check Whois and Analysis. You can also right click on the a search query under My Searches. The options include: Show Query Results, Analyze Query and Analyze Search Engine.

Tomorrow will be the last day of our Woopra 1.3RC series. Check back to learn more about the Live views of your data.

Disclaimer: Remember that this is a Release Candidate, not a stable release yet. There are going to be some rough spots. All of the screenshots here were taken on a Windows computer running Vista and using the Woopra 1.3RC. Woopra may look slightly different on your computer.

Woopra Analytics: Drilling down for statistical gold

Yesterday, we got a good overview of our web site statistics with Woopra 1.3 RC new dashboard. Now we can drill down further into those statistics and look at trends over time with Woopra Analytics reports. Check out those reports by clicking on the Analytics link in the side bar.

Woopra Analytic reports are divided into five main categories: Visitors, Systems, Pages, Referrers and Searches.

Visitors

The visitors section is further divided into subcategories:

  • Overview
Woopra Visitor Overview

Woopra Visitor Overview

This dynamic panel provides information on your visitor activity by date. The upper portion displays a line graph while the lower portion displays the data in a table. Data includes:

  • average time spent per page (green line graph)
  • new visitors (yellow line graph)
  • visits (orange line graph)
  • page views (purple line graph)
  • bar graph of page views

Hover of any numbers in the table and the upper line graph will change to reflect that data point. This allows you not only to see that point in time but to compare it to other days and track trends. This one panel allows you to easily look at your visitor data across time against four different parameters!

  • Geo Overlay
Woopra Visitor Geo Overlay

Visitor Geo Overlay

This panel shows your visitors worldwide. Countries change color as you accumulate visitors from that country. Not up to date on your world geography? No problem. Hover your mouse over a country and Woopra will display the country name, map and visitor count.

  • Countries
Woopra Visitor Data by Country

Woopra Visitor Data by Country

The Geo Overlay is a great visual tool to monitor your sites world wide, but sometimes you want to see more specific geographic data. The countries panel provides a wealth of information about your visitors organized by country.

The default view in the Countries panel shows the Country Flag icon, the country name, visitor count and percentage bar graph, all in ascending visitor count order.

Next to the visitor count, you will see an inverted triangle. Click on that triangle and a line graph over time will appear under the tabular data for that country. Are your visitors from that country climbing, falling,  or spiking? Now you can find out.

Woopra Visitor by Country

Visitor by Country

Want another way to visualize your visitor country data? At the top, right corner of the panel, click on the donut chart icon. Now you can see the proportions of visitors to your site by country.

  • Tagged Visitors

If your visitor adds a comment on your blog, they become “tagged”. In other words, instead of being visitor #324, Suzie Q now shows up in the Woopra Analytics as Suzie Q. Other web statistics will tell you how many of your visitors  are new or repeat visitors. With Woopra I know Kat, one of the partners of LVS Online, has checked out my LVS Blogging Class blog ten times this month. I can see which students are making regular use of the blog  as a resource as well. This provides an entire new level of analysis. In respect to my readers privacy, I will not show a screenshot of this panel but it is very similar to the countries panel.  The tagged visitors are shown in descending order of number of visits and clicking on the triangle will expand/collapse a line graph over time for that visitor. There is another way to tag your visitors that we will cover Friday when we explore the Live view.

  • Bounce Rate
Woopra 1.3RC Bounce Rate

Woopra Bounce Rate

The bounce rate panel shows you  how many pages your customers are reading before they “bounce” out of site. Like the Countries and Tagged Visitor panels, this one shows the count in descending order with a number and a percentage bar graph. Click the triangle to toggle the line graph over time.

  • Visit Duration
Woopra Visit Duration

Woopra Visit Duration

The last panel of the visitors analytics  analyzes the length of time your visitors spend on your site.

Do your visitors check in on your site quickly and then move on? Or do your visitors hang out for a while browsing the contents of your blog? Woopra categorizes visit duration into 0-5, 5-10, 10-20 and over 20 minute intervals.

Systems

The Systems section is divided into four subcategories: Browsers, Platforms, Resolutions, Languages.

  • Browsers
Woopra Browsers

Woopra Browsers

Most web designers/developers want to know “When can I finally stop worrying about Internet Explorer 6?” The Browsers panel can help you answer that question!  The good news is that on my technical sites/blogs, Firefox is the clear winner but on the more main stream sites Internet Explorer prevails.  Which browsers are your users employing to view your web site?

Woopra categorizes your data by browser type and version.  The data displays follow Woopra convention of icon, name, number and bar graph presentation. Click on the triangle to show/hide the line graph over time. The chart icon will display the donut chart representation of browser utilization.

  • Platforms

The Platforms panel will show even some of relatively obscure platforms that your visitors may be using, such as old versions of Windows and lesser known Linux installations. Want to know how many people are checking out your web site on their iPhone? Look for Apple Mobile in the platform list. Maybe it is time to develop that style sheet for mobile devices!

  • Resolutions
Woopra Resolutions

Woopra Resolutions

With the onslaught of new devices that people are using to go online, it can be a real challenge to design for all of the resolutions available.  The old web design rules don’t fit well anymore. Does your current design meet the needs and resolution of your users?  To answer that question you, need to have a good grasp on what resolutions your visitors are utilizing and the numbers behing that.

Woopra’s Resolutions panel, in combination with the Platforms panel, can really help give you insight about who is using mobile devices to read your blog.

  • Languages

The Language panel, in conjunction with the Geo Overlay panel under Visitors, gives you  information about the global reach of your blog or web site.

Pages

The Pages section is divided into four subcategories: Popular Pages, Landing Pages, Exit Pages, Outgoing Links, Downloads and Custom Events.

Each of the Page panels displays its data in the grid with actual number counts and bar graphs, with the collapsible line graphs over time. Analyze your data on the grid or use the donut chart to evaluate which pages are the access and exit points or how many times your readers download your e-books.

Check back on Thursday to explore Analytic reports on Referrers and Searches. We will also investigate segmentation reports and filters to customize your analysis.

Disclaimer: Remember that this is a Release Candidate, not a stable release yet. There are going to be some rough spots. All of the screenshots here were taken on a Windows computer running Vista and using the Woopra 1.3RC. Woopra may look slightly different on your computer.

Woopra Analytics 1.3 RC1 dashboard unveiled

Woopra Analytics 1.3 RC1 dashboard has been totally redesigned.  This is where you can find a great overview of your web site tracking and blog site statistics. Come take a peek!

Woopra 1.3RC Dashboard

Woopra 1.3RC Dashboard

The Woopra 1.3 RC1 dashboard is organized into six regions:

  • Overview
  • My Pages
  • My Referrers
  • My Searches
  • My Keywords
  • Geography

Overview

The overview pane of the Woopra 1.3 RC1 dashboard is divided into two line charts. The top chart tracks four time related statistics against the time of day.

Woopra 1.3RC Overview

Woopra 1.3RC Overview

  • Average time
  • Average page view
  • Total time
  • Total page view

The brightly colored blue and orange lines indicate the total number of visits and page views for that time period. The dimmer colored lines show the average number of visits and page views for that time period. At 1pm, there was a spike in page views that not only was the highest for that day but also above the average number of page views. At 7pm, there were fewer page views than average.

Woopra 1.3RC A new day time chart

Woopra 1.3RC A new day time chart

Each day the time graph resets at midnight GMT, here is what it looks like at the beginning of the day. This graph is helpful in determining the busiest and slowest times of day for your blog. Need to do some maintenance? Know when your blog is least busy to schedule your maintenance. On the other hand, you will want to know what times of day are the busiest for your blog so you can schedule when you publish your posts. If your blog is busiest at 9am, you will want to be sure to publish your posts before most of your readers check in, not after.

The lower pane of the Woopra Dashboaed Overview panel also tracks page views and visits over time. Instead of a 24 hour time period, this graph tracks these statistics over the last 15 days. This allows you to see trends over time with your blog posts. It also helps you gauge weekly patterns in your blogs. The traffic on some blogs slows to a crawl on the weekends whereas it is the busiest time for other web sites.  What is your weekly traffic pattern like?

Woopra 1.3RC My Pages Overview

Woopra 1.3RC My Pages Overview

My Pages

The My Pages panel of the Woopra dashboard lists the most popular pages of your site. This panel gives you an overview of two different statistics. The first column lists the page title and file path.  You can double click on that to have your default browser open to that specific page.

The second column tells you how many times that page was the Landing page for your visitor. In other words, how many times was that page the first page that your visitor saw on your web site or blog.

The third column is Hits or how many times that page was viewed.

My Referrers

Woopra 1.3RC My Referrers Overview

Woopra 1.3RC My Referrers Overview

The My Referrers panel provide an overview of the different sites that sent traffic to your web site or blog. Woopra presents two different views of this data.

The Top view shows the list of your top referral sites in descending order by number of visitors. If the referring site has a favicon, that is displayed here for easy recognition and identification of the referral site.  Double click on the site name to be taken to that site in your default browser.

The Sources view shows a donut chart, depicting your referring sites as percentages.  The Sources view contains a collapsible legend that can be toggled on and off to help you better analyze your data. This makes it easy to see at a glance what percentage of your visitors came from Digg or Twitter.

My Searches

Woopra 1.3RC Dashboard Searches

Woopra 1.3RC Dashboard Searches

The My Searches panel of the Woopra 1.3 RC1 dashboard is rather unique. There are other web analysis tools that will show you the search queries but Woopra also shows you when, in GMT, that the query was run.  The left side of the panel lists the icon for the search engine used. This creates a quick and visual key for you to see which search engines your users are employing.

The second column shows the actual search query typed by your visitor. Directly underneath that is the base URL for the search engine. Hover your mouse over the search query to see the exact URL generated by that search query. Double click on the query and you will be taken to that search results page. This is an extremely handy feature of Woopra dashboard that allows you to see exactly where your web site appears on that search page. You can see where your page appears in the rankings as well as see what other web pages are competing with you to get your readers attention.

The third column is represented by the clock icon. Woopra lets you know the time of day that each search query was run. With attention to this panel, you can get a sense of search patterns of your visitors.

Woopa 1.3RC Search Keywords

Woopa 1.3RC Search Keywords

My Keywords

The My Keywords panel shows you a tag cloud. Instead of showing you a tag cloud of the keywords on your blog, this cloud represents the words used in the search queries by your visitors.

Like standard cloud formats, the more a keyword was used in a search query, the larger it will appear in the keyword cloud. The most popular keywords will be identified in orange for easy identification.

Clouds are a great tool for visualizing relative relationships. The larger the keyword appears, the more frequently it appeared in your visitor’s search queries.  But sometimes, that is not enough detail for the analytical geeks amongst us. Hover your mouse over a specific keyword in the cloud and Woopra will tell you exactly how many times that keyword appeared in a search query. Very cool!

In combination, the My Searches and My Keywords panels give  you valuable information about search keywords: individually and in context.

Geography

Woopra 1.3RC Dashboard Geography

Woopra 1.3RC Dashboard Geography

The Geography panel is the last but not least on the Woopra 1.3 RC1 dashboard. Although other blog statistics will show you where your visitors are coming from, Woopra will show you where you current visitors are viewing your site, as well as a historical listing for the day. In the screenshot you will see that the US is highlighted in orange. In addition, there is a bright blue dot in Washington. There is currently a visitor to our site, that is checking it out from Washington. Visitors from other countries today will change the color of that country on the map.  To see specifically which countries your visitors are browsing from, click on the Show Countries check box at the bottom left of the panel. This brings up a collapsible, overlapping panel that lists each country and the number of visitors from each.

In conclusion

The new Woopra 1.3 RC1 dashboard provides a great visual guide to your blog or web site traffic. Most panels are designed to show you the relevant statistics for that day, based on GMT. The panels present the data in overviews as well as some options to get more specific. We will get even more specific tomorrow when we address the Analytics portions of Woopra.

Remember that this is a Release candidate, a Woopra version released for feedback and finetuning. That means that if you download and implement this version, be prepared for some minor glitches, particularly with labeling. The underlying foundation is solid and now Woopra developers are asking for your feedback as they move towards final release. What do you think so far?

Check out the next article in this series, an overview on the Analytics report panels of Woopra!

Disclaimer: Remember that this is a Release Candidate, not a stable release yet. There are going to be some rough spots. All of the screenshots here were taken on a Windows computer running Vista and using the Woopra 1.3RC. Woopra may look slightly different on your computer.

Wondering about Woopra Analytics?

Well, wonder no more! Let me share some of the exciting new changes and features of Woopra 1.3RC1 for the desktop. Last September, I was lucky enough to attend a Woopra Workshop in WordCamp Portland by Lorelle Van Fossen. Back then, I blogged about my initial excitement over Woopra. It was in beta, and even with the inevitable bugs that every beta possesses, I found it to be an invaluable tool when tracking the World AIDS Day Blog Carnival in December.

My excitement has rekindled with this latest release. Here is a partial list of what is new:

  • Revamped dashboard
  • Revised sidebar
  • Webmaster tools
  • Analytics has new reports
  • Calendar showing stats by day, week and month
  • Restructured live view
  • Revised chat tools

Each day this week, I will explore and share with you screenshots and anecdotes about one of the new or revised features of Woopra.  Beginning with the revamped dashboard, learn about the intuitive and easy to use interface of the Woopra dashboard.

If you are a geek like me, you may want to try out the newest release for yourself. You can download it for your Mac or Windows, but will need to wait a day or two for the Linux version. Note this is not a stable release, it is a release candidate that is not quite ready for primetime. If you download it be prepared to share your feedback with the Woopra developers so they can proceed to a stable release for all.

Check back Tuesday to learn about the new Woopra Dashboard.

Wednesday, we will cover Woopra Analytic Reports part 1

Thursday, we will cover Woopra Analytic Reports part 2

Friday, we conclude with Woopra Live!