The Wonderful Web

Yesterday, we got a good overview of our web site statistics with Woopra 1.3 RC new dashboard. Now we can drill down further into those statistics and look at trends over time with Woopra Analytics reports. Check out those reports by clicking on the Analytics link in the side bar.

Woopra Analytic reports are divided into five main categories: Visitors, Systems, Pages, Referrers and Searches.

Visitors

The visitors section is further divided into subcategories:

• Overview

Woopra Visitor Overview

This dynamic panel provides information on your visitor activity by date. The upper portion displays a line graph while the lower portion displays the data in a table. Data includes:

• average time spent per page (green line graph)
• new visitors (yellow line graph)
• visits (orange line graph)
• page views (purple line graph)
• bar graph of page views

Hover of any numbers in the table and the upper line graph will change to reflect that data point. This allows you not only to see that point in time but to compare it to other days and track trends. This one panel allows you to easily look at your visitor data across time against four different parameters!

• Geo Overlay

Visitor Geo Overlay

This panel shows your visitors worldwide. Countries change color as you accumulate visitors from that country. Not up to date on your world geography? No problem. Hover your mouse over a country and Woopra will display the country name, map and visitor count.

• Countries

Woopra Visitor Data by Country

The Geo Overlay is a great visual tool to monitor your sites world wide, but sometimes you want to see more specific geographic data. The countries panel provides a wealth of information about your visitors organized by country.

The default view in the Countries panel shows the Country Flag icon, the country name, visitor count and percentage bar graph, all in ascending visitor count order.

Next to the visitor count, you will see an inverted triangle. Click on that triangle and a line graph over time will appear under the tabular data for that country. Are your visitors from that country climbing, falling,  or spiking? Now you can find out.

Visitor by Country

Want another way to visualize your visitor country data? At the top, right corner of the panel, click on the donut chart icon. Now you can see the proportions of visitors to your site by country.

• Tagged Visitors

If your visitor adds a comment on your blog, they become “tagged”. In other words, instead of being visitor #324, Suzie Q now shows up in the Woopra Analytics as Suzie Q. Other web statistics will tell you how many of your visitors  are new or repeat visitors. With Woopra I know Kat, one of the partners of LVS Online, has checked out my LVS Blogging Class blog ten times this month. I can see which students are making regular use of the blog  as a resource as well. This provides an entire new level of analysis. In respect to my readers privacy, I will not show a screenshot of this panel but it is very similar to the countries panel.  The tagged visitors are shown in descending order of number of visits and clicking on the triangle will expand/collapse a line graph over time for that visitor. There is another way to tag your visitors that we will cover Friday when we explore the Live view.

• Bounce Rate

Woopra Bounce Rate

The bounce rate panel shows you  how many pages your customers are reading before they “bounce” out of site. Like the Countries and Tagged Visitor panels, this one shows the count in descending order with a number and a percentage bar graph. Click the triangle to toggle the line graph over time.

• Visit Duration

Woopra Visit Duration

The last panel of the visitors analytics  analyzes the length of time your visitors spend on your site.

Do your visitors check in on your site quickly and then move on? Or do your visitors hang out for a while browsing the contents of your blog? Woopra categorizes visit duration into 0-5, 5-10, 10-20 and over 20 minute intervals.

Systems

The Systems section is divided into four subcategories: Browsers, Platforms, Resolutions, Languages.

• Browsers

Woopra Browsers

Most web designers/developers want to know “When can I finally stop worrying about Internet Explorer 6?” The Browsers panel can help you answer that question!  The good news is that on my technical sites/blogs, Firefox is the clear winner but on the more main stream sites Internet Explorer prevails.  Which browsers are your users employing to view your web site?

Woopra categorizes your data by browser type and version.  The data displays follow Woopra convention of icon, name, number and bar graph presentation. Click on the triangle to show/hide the line graph over time. The chart icon will display the donut chart representation of browser utilization.

• Platforms

The Platforms panel will show even some of relatively obscure platforms that your visitors may be using, such as old versions of Windows and lesser known Linux installations. Want to know how many people are checking out your web site on their iPhone? Look for Apple Mobile in the platform list. Maybe it is time to develop that style sheet for mobile devices!

• Resolutions

Woopra Resolutions

With the onslaught of new devices that people are using to go online, it can be a real challenge to design for all of the resolutions available.  The old web design rules don’t fit well anymore. Does your current design meet the needs and resolution of your users?  To answer that question you, need to have a good grasp on what resolutions your visitors are utilizing and the numbers behing that.

Woopra’s Resolutions panel, in combination with the Platforms panel, can really help give you insight about who is using mobile devices to read your blog.

• Languages

The Language panel, in conjunction with the Geo Overlay panel under Visitors, gives you  information about the global reach of your blog or web site.

Pages

The Pages section is divided into four subcategories: Popular Pages, Landing Pages, Exit Pages, Outgoing Links, Downloads and Custom Events.

Each of the Page panels displays its data in the grid with actual number counts and bar graphs, with the collapsible line graphs over time. Analyze your data on the grid or use the donut chart to evaluate which pages are the access and exit points or how many times your readers download your e-books.

Check back on Thursday to explore Analytic reports on Referrers and Searches. We will also investigate segmentation reports and filters to customize your analysis.

Disclaimer: Remember that this is a Release Candidate, not a stable release yet. There are going to be some rough spots. All of the screenshots here were taken on a Windows computer running Vista and using the Woopra 1.3RC. Woopra may look slightly different on your computer.