The Wonderful Web

Explore the new Woopra 1.3RC for dynamic blog and web site statistics. Starting with the newly revised Woopra dashboard, continue  your Woopra exploration with analytical reports on Visitors, Systems and Pages. Here, you will explore the analytic reports on Referrer and Search. In addition, we will look at powerful segmentation reports and filters to really dig deep into your data!

Referrer

The Woopra Referrer statistical reports are organized into Overview, Regular Domains, Search Engines, Feedreaders, Email, Social Bookmarks, Social Networks, Media, News and Community.

• Overview

Woopra Referrers Overview

The Referrer Overview displays a bar graph representing the actual number and percentages of each referrer category. What makes Woopra unique is that it doesn’t just give you statistics about search engines and back links. Woopra also analyzes your email campaigns, your RSS feeds and social networking efforts. The overview panel gives you a quick summary of how your visitors are finding you, including categories that other statistical programs might miss. Do you get more traffic from social networks or social bookmark sites? Are the links on other web sites driving traffic to your site? Check your back link stats to find out.

You can also access this proportional data by clicking on the donut chart icon.

• Regular Domains

Woopra Domain Referrrers

This blog post title boasts about drilling down into your statistics. This is where we can start. Open up the Regular Domains panel to see a table listing the domains that had referred visitors to your blog. At first glance it looks similar to the other tables in Woopra but take a closer look. On the left, you see a simple arrow. Click on that arrow and all of the referring pages within that domain will appear in blue. With a simple mouse click, you know not only what percentage of your visitors came from a certain domain, but you also can ascertain which specific pages directed that traffic to your web site.

Click on that specific page with your mouse and the page will open in your default browser.  This allows you to really dig down deep to see where the traffic was generated. Did it come from a comment that you left on someone’s blog? Did it come from a blogroll list? Or maybe the traffic was generated by a review on that page about your product and services?  Based on the origin, you can determine what action, if any that you want to take.

Take a close look at that screenshot, you can click on it to see the full size image. Notice that search.twitter.com is here. You might be thinking that Woopra is confused and it should appear under social networks. Search.twitter.com is unusual in that it is part search engine and part social network. The referrals from this domain aren’t the result of someone seeing a tweet about your blog showing up on their home page. Someone typed in a term and found a tweet with a link to you and clicked on that link. That is more of a search engine behavior, but since it is a hybrid, this domain is showing under Regular Domains. It is worthwhile to look at not only the specific domains referring traffic to you but also the type.

Search Engine Referrers

• Search Engines

Woopra will tabulate a grid of the search engines that sent visitors to your site or you can study the donut chart.

• Feed Readers

The Feed Reader panel answers several questions for web developers and bloggers. Is anyone visiting your blog from the feed of your blog? Which feedreaders are those visitors using? What is the break down, percentage wise, of the feed readers utilized.

• Email

Are your readers finding your posts via their email? The email panel can help you find out!

• Social bookmarking

Social Bookmark Referrers

Analyze the data to determine where and what your visitors are social bookmarking about you. This panel has the same cool drill down features as Regular Domains. Select a bookmarking service and click the arrow on the far left. This will  expand to show all of the pages of that service that referred to your web site. This drill down for the bookmarking site shows the specific pages  for that particular social bookmarking service that sent  visitors to your blog.

• Social Networking

Woopra provides the means to dig deep when it comes to Social Networking referral statistics. This panel is formatted the same as Social Bookmarking and Regular Domains. Go for the overview of which social networks are driving traffic to your site. Then, drill down to see who and where the referrals are coming from. Is it from a discussion at Blog Catalog, the favorites page of one of your Twitter followers or maybe a LinkedIn recommendation? Woopra documented all of those sources for my blog and many others.

• Media, News and Community

These categories don’t generate referrals to my blogs so I wasn’t able to test these first hand.

Searches

The Woopra Searches reports focus on queries and keywords.

Woopra Search Queries

• Queries

The Queries panel shows the actual search phrases your visitors entered in search engines to find your blog or web site.

• Keywords

The Keywords panel varies f rom the Queries panel.  This panel shows the count of the individual words used in search queries.

Report Filters

We have been exploring the standard analytic reports that Woopra provides, but we can do so  much more.

• Date Filters

Woopra Date Selector

In the top right corner, Woopra provides a date selector filter. Filter the results on any of your reports by date. You may choose to inspect your data for Today, Yesterday, Last 7 Days, or Last 30 Days.

• Content Filters

Filtered Report

On the bottom of most reports, you will see a Filter box. If I wanted to know how many visits were made to any one of my category pages, I could scan the standard Popular Pages report and pick out the category pages from the resulting grid. That is tedious and time consuming.  Type in the word category into the filter box and the it becomes an easy task to analyze the visits to my category pages.

• Segmentation Reports

Segmentation Report

A Segmentation report  is an analysis based on single segment of your data, like a specific page or query. Go to the Woopra dashboard and right click on a page under My Pages. You will have three options: Visit Page, Check Page Rank (one of the new webmaster tools), and Analysis. Select Analysis and go back to the Analytics section. Now most of the reports have been filtered to apply only to the page that you selected. Find out exactly how many visits have been made to that specific page, which browsers were used, the searches utilized to reach that page etc.

You can also create segmentation reports on the Referrers on your dashboard by right clicking on the one that you want to study in more depth.  When you right click on a Referrer on the Dashboard, your options are: Visit Page, Check Page Rank, Check Whois and Analysis. You can also right click on the a search query under My Searches. The options include: Show Query Results, Analyze Query and Analyze Search Engine.

Tomorrow will be the last day of our Woopra 1.3RC series. Check back to learn more about the Live views of your data.

Disclaimer: Remember that this is a Release Candidate, not a stable release yet. There are going to be some rough spots. All of the screenshots here were taken on a Windows computer running Vista and using the Woopra 1.3RC. Woopra may look slightly different on your computer.