Why Awareness Messages Aren’t Enough for Social Media

I found this great quote today about social media messages:
But hear this trick: it won’t be because you gave the message to me in your words. It will be because the experience gave *me* the inspiration to create messaging of my own. It might be what you intended, but it might not. And it’ll never, [...]

9 Lessons learned on how NOT to do a webinar

I just logged out of one of the worst webinars. It was disappointing because I do believe that webinars can be a great tool to learn about and promote social media. This was a learning experience in how to NOT conduct a webinar on social media,

Don’t test your webinar technology

Promise a level of interaction that [...]